Testbank Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System by Philip Kotler, Robert J. Stevens, Joel I. Shalowitz.
A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems
There has been an unmet need for a health care marketing text that focuses on solving real-world health care proble
Notable Traits and Thorough Info
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ISBN-10: 1118448413
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ISBN-13: 9781118448410
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Authors: Philip Kotler, Robert J. Stevens, Joel I. Shalowitz
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Author: Philip Kotler, Robert J. Stevens, Joel I. Shalowitz
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