Test Bank For services-marketing 6th by Valerie Zeithaml, Mary Jo Bitner, Dwayne Gremler

Testbank services-marketing by Valerie Zeithaml, Mary Jo Bitner, Dwayne Gremler.

Services Marketing, 6/e, is written for students and businesspeople who recognise the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service

Noteworthy Attributes and Comprehensive Info

• ISBN-10: 0078112052

• ISBN-13: 9780078112058

• Authors: Valerie Zeithaml, Mary Jo Bitner, Dwayne Gremler

• Publisher: Valerie Zeithaml, Mary Jo Bitner, Dwayne Gremler

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