Test Bank For Marketing Management: A Strategic Decision-Making Approach (Irwin Marketing) 8th by John Mullins, Orville Walker

Testbank Marketing Management: A Strategic Decision-Making Approach (Irwin Marketing) by John Mullins, Orville Walker.

The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers

Noteworthy Qualities and Thorough Info

• ISBN-10: 0078028795

• ISBN-13: 9780078028793

• Authors: John Mullins, Orville Walker

• Publisher: John Mullins, Orville Walker

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