Test Bank For Marketing: An Introduction 11th by Gary Armstrong, Philip Kotler

Testbank Marketing: An Introduction by Gary Armstrong, Philip Kotler.

This best-selling, brief text introduces marketing through the lens of creating value for customers.

With engaging real-world examples and information, Marketing: An Introduction shows readers how customer valuecreating it and capturing itdrives

Notable Attributes and Detailed Details

• ISBN-10: 0132744031

• ISBN-13: 9780132744034

• Authors: Gary Armstrong, Philip Kotler

• Author: Gary Armstrong, Philip Kotler

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