Test Bank For M: Advertising 3th by William Arens, Michael Weigold

Test bank M: Advertising by William Arens, Michael Weigold.

M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these

Remarkable Attributes and Comprehensive Info

• ISBN-10: 1259815943

• ISBN-13: 9781259815942

• Authors: William Arens, Michael Weigold

• Author: William Arens, Michael Weigold

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