Test Bank For Exploring Marketing Research (with Qualtrics Printed Access Card) 11th by Barry J. Babin, William G. Zikmund

Testbank for Exploring Marketing Research (with Qualtrics Printed Access Card) by Barry J. Babin, William G. Zikmund.

EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. The text prepares students to approach marketing research from a management persp

Significant Qualities and Detailed Info

• ISBN-10: 1305263529

• ISBN-13: 9781305263529

• Authors: Barry J. Babin, William G. Zikmund

• Publisher: Barry J. Babin, William G. Zikmund

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