Test bank Essentials of Marketing- LOOSELEAF – Standalone book by William Perreault, Joseph Cannon, E. Jerome McCarthy.
Marketing’s pillar “Four Ps” framework was first introduced by Jerome McCarthy in the 1960s. Its managerial orientation and practical “How-To-Do-It” strategy planning approach continues wit this newest 15th edition of Essentials of Marketing: A Marketing
Notable Characteristics and Comprehensive Information
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ISBN-10: 1259573532
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ISBN-13: 9781259573538
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Authors: William Perreault, Joseph Cannon, E. Jerome McCarthy
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Author: William Perreault, Joseph Cannon, E. Jerome McCarthy
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