Test Bank For Contemporary Advertising and Integrated Marketing Communications, 14th Edition 14thth by William Arens, Michael Weigold, Christian Arens

Testbank for Contemporary Advertising and Integrated Marketing Communications, 14th Edition by William Arens, Michael Weigold, Christian Arens.

Presenting Advertising as it is actually Practiced. Known for its current examples, the author’s ability to pull from real-world experiences, and clear writing style, the 14th edition of Contemporary Advertising is a popular favorite among Advertising fac

Significant Characteristics and Comprehensive Information

• ISBN-10: 0078028957

• ISBN-13: 9780078028953

• Authors: William Arens, Michael Weigold, Christian Arens

• Author: William Arens, Michael Weigold, Christian Arens

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