Test Bank For Consumer Behaviour: Buying, Having, and Being, Seventh Canadian Edition (7th Edition) th by Michael R. Solomon

Test bank Consumer Behaviour: Buying, Having, and Being, Seventh Canadian Edition (7th Edition) by Michael R. Solomon.

Explore the “act of buying” and beyond.

Consumer Behaviour: Buying, Having, and Being, Seventh Canadian Edition emphasizes the importance of understanding consumers in formulating marketing strategy. Many (if not most) of the fundamental concepts

Notable Attributes and Detailed Info

• ISBN-10: 0133958094

• ISBN-13: 9780133958096

• Authors: Michael R. Solomon

• Author: Michael R. Solomon

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