Test Bank For Consumer Behaviour 2th by Eugene Chan, Deborah J. MacInnis, Rik Pieters, Wayne Hoyer, Gavin Northey

Testbank Consumer Behaviour by Eugene Chan, Deborah J. MacInnis, Rik Pieters, Wayne Hoyer, Gavin Northey.

The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, and cover the imp

Significant Qualities and Detailed Info

• ISBN-10: 0170439976

• ISBN-13: 9780170439978

• Authors: Eugene Chan, Deborah J. MacInnis, Rik Pieters, Wayne Hoyer, Gavin Northey

• Author: Eugene Chan, Deborah J. MacInnis, Rik Pieters, Wayne Hoyer, Gavin Northey

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