Test Bank For Consumer Behavior: Building Marketing Strategy 15th by David L. Mothersbaugh, Susan Bardi Kleiser, Delbert I. Hawkins

Testbank for Consumer Behavior: Building Marketing Strategy by David L. Mothersbaugh, Susan Bardi Kleiser, Delbert I. Hawkins.

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal a

Significant Qualities and Detailed Info

• ISBN-10: 1266131612

• ISBN-13: 9781266131615

• Authors: David L. Mothersbaugh, Susan Bardi Kleiser, Delbert I. Hawkins

• Author: David L. Mothersbaugh, Susan Bardi Kleiser, Delbert I. Hawkins

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