Test Bank For Brand Management: Co-creating Meaningful Brands Secondth by Michael Beverland

Full Download Test Bank for Brand Management: Co-creating Meaningful Brands by Michael Beverland.

Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand′s identity.

In a world in which social media and inclusiv

Noteworthy Traits and In-depth Details

• ISBN-10: 1529720133

• ISBN-13: 9781529720136

• Authors: Michael Beverland

• Author: Michael Beverland

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