Test Bank For Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing) 11th by George Belch, Michael Belch

Test bank for Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing) by George Belch, Michael Belch.

To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch’s Advertising and Promotion: An Integrated Market

Remarkable Characteristics and In-depth Info

• ISBN-10: 1259548147

• ISBN-13: 9781259548147

• Authors: George Belch, Michael Belch

• Publisher: George Belch, Michael Belch

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