Testbank Advertising and Promotion: An Integrated Marketing Communications Perspective by Michael Guolla, George Belch, Michael Belch.
Guolla/Belch Advertising and Promotion: An IMC Perspective provides students with a basis for understanding the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies. Utilizing a decision o
Remarkable Attributes and Detailed Details
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ISBN-10: 1259272303
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ISBN-13: 9781259272301
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Authors: Michael Guolla, George Belch, Michael Belch
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Publisher: Michael Guolla, George Belch, Michael Belch
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