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Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when

Remarkable Attributes and Detailed Information

• ISBN-10: 1452292140

• ISBN-13: 9781452292144

• Authors: Nancy R. Lee, Philip Kotler

• Publisher: Nancy R. Lee, Philip Kotler

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