Manual Solutions for Social Marketing: Behavior Change for Good by Nancy R. Lee, Philip Kotler, Julie Colehour.
Successful social marketing holds the power to change the world. Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and
Noteworthy Attributes and Comprehensive Details
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ISBN-10: 1071851640
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ISBN-13: 9781071851647
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Authors: Nancy R. Lee, Philip Kotler, Julie Colehour
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Publisher: Nancy R. Lee, Philip Kotler, Julie Colehour
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The Significance of Manual solutions for Social Marketing: Behavior Change for Good
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