Full Download Manual Solution for Services Marketing: Concepts, Strategies, & Cases by K. Douglas Hoffman, John E.G. Bateson.
Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as a
Significant Characteristics and In-depth Details
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ISBN-10: 1285429788
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ISBN-13: 9781285429786
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Authors: K. Douglas Hoffman, John E.G. Bateson
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Publisher: K. Douglas Hoffman, John E.G. Bateson
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