Manual solution For Marketing Communications: Objectives, Strategy, Tactics 1 by John R Rossiter, Larry Percy, Lars Bergkvist

Manual Solutions for Marketing Communications: Objectives, Strategy, Tactics by John R Rossiter, Larry Percy, Lars Bergkvist.

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive mark

Notable Traits and Comprehensive Info

• ISBN-10: 152643864X

• ISBN-13: 9781526438645

• Authors: John R Rossiter, Larry Percy, Lars Bergkvist

• Author: John R Rossiter, Larry Percy, Lars Bergkvist

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