Manual Solutions for Advertising and Promotion: An Integrated Marketing Communications Perspective by George E. Belch, Michael A. Belch.
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital ev
Significant Qualities and In-depth Information
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ISBN-10: 1260259315
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ISBN-13: 9781260259315
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Authors: George E. Belch, Michael A. Belch
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Publisher: George E. Belch, Michael A. Belch
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The Significance of Manual solutions for Advertising and Promotion: An Integrated Marketing Communications Perspective
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