Full Download Test Bank Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System by Philip Kotler, Joel I. Shalowitz, Robert J. Stevens.
This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement
Noteworthy Qualities and Detailed Information
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ISBN-10: 0787984965
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ISBN-13: 9780787984960
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Authors: Philip Kotler, Joel I. Shalowitz, Robert J. Stevens
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Publisher: Philip Kotler, Joel I. Shalowitz, Robert J. Stevens
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