Test Bank For Social Marketing: Changing Behaviors for Good 5th by Nancy R. Lee, Philip Kotler

Testbank Social Marketing: Changing Behaviors for Good by Nancy R. Lee, Philip Kotler.

Turning Principle into Practice

Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when

Noteworthy Traits and Comprehensive Info

• ISBN-10: 1452292140

• ISBN-13: 9781452292144

• Authors: Nancy R. Lee, Philip Kotler

• Publisher: Nancy R. Lee, Philip Kotler

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