Testbank for Preface to Marketing Management by J. Paul Peter, Jr, James Donnelly.
Preface to Marketing Management, 13e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The thirteenth edition serves as an overview for critical issues in marketing management. Its brief, inex
Noteworthy Characteristics and Detailed Info
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ISBN-10: 0078028841
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ISBN-13: 9780078028847
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Authors: J. Paul Peter, Jr, James Donnelly
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Author: J. Paul Peter, Jr, James Donnelly
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