Test Bank For New Products Management 12th by C. Merle Crawford, C. Anthony Di Benedetto

Testbank New Products Management by C. Merle Crawford, C. Anthony Di Benedetto.

Crawford’s New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing.

Adopters of previous editions will notice that the format is slimmed down to 18 chapters. This streamlined present

Noteworthy Traits and Comprehensive Info

• ISBN-10: 1259911829

• ISBN-13: 9781259911828

• Authors: C. Merle Crawford, C. Anthony Di Benedetto

• Author: C. Merle Crawford, C. Anthony Di Benedetto

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