Test Bank For Marketing 12th by Charles W. Lamb, Joe F. Hair, Carl McDaniel

Test bank for Marketing by Charles W. Lamb, Joe F. Hair, Carl McDaniel.

Engaging and thorough, MARKETING, 12th Edition shows you how marketing principles affect your day-to-day life, as well as their significant influence in business decisions. Core topics include the social marketing phenomenon, entrepreneurship, C.R.M., glo

Noteworthy Traits and Detailed Details

• ISBN-10: 111182164X

• ISBN-13: 9781111821647

• Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

• Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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