Test bank Internet Marketing: Integrating Online and Offline Strategies by Mary Lou Roberts, Debra Zahay.
INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure
Notable Traits and In-depth Info
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ISBN-10: 1133625908
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ISBN-13: 9781133625902
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Authors: Mary Lou Roberts, Debra Zahay
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Publisher: Mary Lou Roberts, Debra Zahay
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