Test Bank For Contemporary Advertising 17th by Michael F. Weigold, William F. Arens

Test bank Contemporary Advertising by Michael F. Weigold, William F. Arens.

The rate of change in advertising and IMC over the past several years has been continued to be MASSIVE. Weigold/Arens, Contemporary Advertising has been revised to include the latest trends and industry disruptors impacting the world of advertising today.

Noteworthy Traits and Comprehensive Info

• ISBN-10: 1266128883

• ISBN-13: 9781266128882

• Authors: Michael F. Weigold, William F. Arens

• Publisher: Michael F. Weigold, William F. Arens

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