Test Bank For Consumer Behavior: Building Marketing Strategy 14th by David Mothersbaugh, Delbert Hawkins, Susan Bardi Kleiser

Test bank for Consumer Behavior: Building Marketing Strategy by David Mothersbaugh, Delbert Hawkins, Susan Bardi Kleiser.

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal an

Significant Qualities and In-depth Info

• ISBN-10: 1260100049

• ISBN-13: 9781260100044

• Authors: David Mothersbaugh, Delbert Hawkins, Susan Bardi Kleiser

• Author: David Mothersbaugh, Delbert Hawkins, Susan Bardi Kleiser

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