Test Bank For Consumer Behavior: Building Marketing Strategy, 12th Edition 12thth by Delbert Hawkins, David Mothersbaugh

Testbank Consumer Behavior: Building Marketing Strategy, 12th Edition by Delbert Hawkins, David Mothersbaugh.

Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound m

Notable Characteristics and In-depth Details

• ISBN-10: 0077645553

• ISBN-13: 9780077645557

• Authors: Delbert Hawkins, David Mothersbaugh

• Publisher: Delbert Hawkins, David Mothersbaugh

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