Test Bank For Advertising & IMC: Principles and Practice, Student Value Edition + 2019 MyLab Management with Pearson eText — Access Card Package 11th by Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells

Test bank Advertising & IMC: Principles and Practice, Student Value Edition + 2019 MyLab Management with Pearson eText — Access Card Package by Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells.

For courses in introductory advertising.

Increase the relevancy and effectiveness of marketing communications
Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Cove

Remarkable Attributes and In-depth Information

• ISBN-10: 0135982960

• ISBN-13: 9780135982969

• Authors: Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells

• Author: Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells

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