Manual solution For Services Marketing: Integrating Customer Focus Across the Firm 7 by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

Manual Solution Services Marketing: Integrating Customer Focus Across the Firm by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler.

Zeithaml’s Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.

Significant Characteristics and In-depth Details

• ISBN-10: 0078112109

• ISBN-13: 9780078112102

• Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

• Author: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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