Manual solution For Marketing Strategy: A Decision Focused Approach (Irwin Marketing) 8 by Orville Walker, John Mullins

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Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and ma

Significant Qualities and Comprehensive Information

• ISBN-10: 0078028949

• ISBN-13: 9780078028946

• Authors: Orville Walker, John Mullins

• Publisher: Orville Walker, John Mullins

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