Manual solution For Essentials of Marketing 17 by William Perreault, Joseph Cannon, E. Jerome McCarthy

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Perreault’s Essentials of Marketing 17e looks at the best of marketing, where marketing practices meet target customer needs and make the world a better place. Dating back to Jerry McCarthy’s ground-breaking categorization of the 4Ps of Marketing, our p

Notable Characteristics and Detailed Information

• ISBN-10: 1260260372

• ISBN-13: 9781260260373

• Authors: William Perreault, Joseph Cannon, E. Jerome McCarthy

• Publisher: William Perreault, Joseph Cannon, E. Jerome McCarthy

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