Manual solution For Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing) 11 by George Belch, Michael Belch

Full Download Manual Solution Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing) by George Belch, Michael Belch.

To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch’s Advertising and Promotion: An Integrated Market

Significant Characteristics and Detailed Info

• ISBN-10: 1259548147

• ISBN-13: 9781259548147

• Authors: George Belch, Michael Belch

• Publisher: George Belch, Michael Belch

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