Manual Solutions for Advertising and Promotion: An Integrated Marketing Communications Perspective by George E. Belch, Michael A. Belch.
Today,we are experiencing the most dynamic and revolutionary changes of any era inthe history of marketing communications! Advertising and Promotion: AnIntegrated Marketing Communications Perspective reflects these changes andtheir implications for the ma
Notable Qualities and Detailed Details
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ISBN-10: 1266149066
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ISBN-13: 9781266149061
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Authors: George E. Belch, Michael A. Belch
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Publisher: George E. Belch, Michael A. Belch
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