Test Bank For Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th by Terence A. Shimp, J. Craig Andrews

Testbank Advertising Promotion and Other Aspects of Integrated Marketing Communications by Terence A. Shimp, J. Craig Andrews.

Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals

Noteworthy Characteristics and Thorough Details

• ISBN-10: 1111580219

• ISBN-13: 9781111580216

• Authors: Terence A. Shimp, J. Craig Andrews

• Publisher: Terence A. Shimp, J. Craig Andrews

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