Test Bank For Services Marketing: Concepts, Strategies, & Cases 5th by K. Douglas Hoffman, John E.G. Bateson

Full Download Test Bank Services Marketing: Concepts, Strategies, & Cases by K. Douglas Hoffman, John E.G. Bateson.

Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as a

Notable Characteristics and Detailed Info

• ISBN-10: 1285429788

• ISBN-13: 9781285429786

• Authors: K. Douglas Hoffman, John E.G. Bateson

• Publisher: K. Douglas Hoffman, John E.G. Bateson

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