Full Download Test Bank for BASIC MARKETING: A Marketing Strategy Planning Approach by William Perreault, Joseph Cannon, E. Jerome McCarthy.
Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the four Ps;
Notable Characteristics and Detailed Info
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ISBN-10: 0078028981
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ISBN-13: 9780078028984
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Authors: William Perreault, Joseph Cannon, E. Jerome McCarthy
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Publisher: William Perreault, Joseph Cannon, E. Jerome McCarthy
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