Test Bank For Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card) 6th by Barry J. Babin, William G. Zikmund

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ESSENTIALS OF MARKETING RESEARCH, 6E, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. Covering essential principles and techniques in a streamlined, engagi

Remarkable Qualities and Detailed Details

• ISBN-10: 1305263472

• ISBN-13: 9781305263475

• Authors: Barry J. Babin, William G. Zikmund

• Publisher: Barry J. Babin, William G. Zikmund

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