Manual solution For Basic Marketing Research: Customer Insights and Managerial Action 10 by Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill

Manual Solution Basic Marketing Research: Customer Insights and Managerial Action by Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill.

In Brown/Suter/Churchill’s BASIC MARKETING RESEARCH, 10th Edition, you will learn how to convert marketplace data into actionable marketing information using the two dominant approaches, behavioral data that exists and customer insights gathered for a spe

Noteworthy Attributes and Comprehensive Information

• ISBN-10: 0357901843

• ISBN-13: 9780357901847

• Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill

• Publisher: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill

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