Manual solution For Advertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition 10th by George E. Belch, Michael A. Belch

Manual Solutions for Advertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition by George E. Belch, Michael A. Belch.

In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organisations’ promo

Notable Attributes and In-depth Details

• ISBN-10: 0078028973

• ISBN-13: 9780078028977

• Authors: George E. Belch, Michael A. Belch

• Author: George E. Belch, Michael A. Belch

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