Test Bank For Marketing Research 13th by V. Kumar, Robert P. Leone, David A. Aaker, George S. Day

Test bank Marketing Research by V. Kumar, Robert P. Leone, David A. Aaker, George S. Day.

Marketing Research, 13^th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making. Employing a unique macro-micro-macro a

Noteworthy Attributes and Comprehensive Details

• ISBN-10: 1119497493

• ISBN-13: 9781119497493

• Authors: V. Kumar, Robert P. Leone, David A. Aaker, George S. Day

• Author: V. Kumar, Robert P. Leone, David A. Aaker, George S. Day

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