Test Bank For Advertising and Promotion: An Integrated Marketing Communications Perspective 12th by George E. Belch, Michael A. Belch

Testbank Advertising and Promotion: An Integrated Marketing Communications Perspective by George E. Belch, Michael A. Belch.

Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital ev

Significant Traits and Thorough Information

• ISBN-10: 1260259315

• ISBN-13: 9781260259315

• Authors: George E. Belch, Michael A. Belch

• Author: George E. Belch, Michael A. Belch

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