Test Bank For Integrated Advertising, Promotion, and Marketing Communications (6th Edition) 6th by Kenneth E. Clow, Donald E. Baack

Test bank Integrated Advertising, Promotion, and Marketing Communications (6th Edition) by Kenneth E. Clow, Donald E. Baack.

Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

The carefully integrated approach of this text blends advertising, promotions,

Significant Traits and In-depth Details

• ISBN-10: 0133126242

• ISBN-13: 9780133126242

• Authors: Kenneth E. Clow, Donald E. Baack

• Author: Kenneth E. Clow, Donald E. Baack

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