Test Bank For Services Marketing: Integrating Customer Focus Across the Firm 7th by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

Full Download Test Bank for Services Marketing: Integrating Customer Focus Across the Firm by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler.

Zeithaml’s Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.

Notable Traits and In-depth Info

• ISBN-10: 0078112109

• ISBN-13: 9780078112102

• Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

• Author: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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